Nuffnang Advertising Community
Nuffnang is an online blog advertising community, with over 90,000 bloggers spanning across Singapore, Malaysia, Philippines and Australia.
Nuffnang's advertiser rollcall includes Citibank, Honda, Walls, AirAsia, Nokia, Nike, Nescafe, Twisties, and more. Nuffnang has been featured on mainstream newspapers like The Star, Malaysia and The Sunday Times, Singapore amongst other media.
History
Nuffnang was launched in February 2007 by Timothy Tiah Ewe Tiam and Cheo Ming Shen. The idea for a regional blogger community was started when Timothy Tiah's first blog, LengMou, found success from what started as a small blog between two friends. Nuffnang.com.my was launched on 27th Feb 2007 and within the first 3 days, had signed up 300 bloggers. Nuffnang.com.sg was to follow suit 2 months later on the 30th of April 2007. Nuffnang Philippines then opened on the 27th of August 2008 and Nuffnang Australia followed suit on the 18th of November 2008.
Controversies
Nuffnang added, without prior notice, a $1 administrative fee on payments that was noted on the cashout page. The sudden introduction of this fee did not go down well with some bloggers. . Nuffnang has since responded with a brief breakdown of their operational costs, as well as pointing out that their cashout threshold of $50 was lower than that of their competitors.
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